How Are Changes Displayed in Google Ads and Social Media Platforms?

Introduction

A common question from users is how changes made in Shirofune appear in the change history of platforms like Google Ads, Meta (Facebook & Instagram), and TikTok. This article explains how these modifications are recorded and displayed.

1. Applying Changes in Shirofune

• Users can implement recommendations suggested by Shirofune.
• When a change is applied, it is automatically pushed to the advertising platform (e.g., Google Ads, Microsoft Ads, or social media).

2. How Changes Appear in Google Ads and Microsoft Ads

• Changes related to bids, budgets, bid modifiers, and recommendations will be displayed in the change history of these platforms.
• The change will appear as if it was made by your agency’s email address through an API integration.
• This ensures that clients only see internal agency actions, without direct mention of Shirofune.

3. How Changes Appear in Social Media Platforms

• On platforms like Facebook (Meta) and TikTok, changes will appear as being made by the person who linked the ad account to Shirofune.
• This means that clients will see an internal team member’s name, rather than Shirofune.

4. Maintaining a White-Label Experience

• Since Shirofune’s name does not appear in the change logs, agencies can fully internalize the optimization process.
• It is up to the agency to decide whether to inform clients that an automation tool is being used.