How to Download Reports in Shirofune

Introduction

Generating reports in Shirofune is a quick and efficient way to analyze ad performance. This article explains how to download different types of reports, including Numerical Reports, Change Analysis, and Account Audits, to optimize campaign performance.

Steps to Download Reports in Shirofune

1. Accessing the Report Download Section

• Click on Download Report to open the report selection screen.
• Choose between three types of reports:
  1. Numerical Reports
  2. Change Analysis Reports
  3. Google AdWords Audit Reports

2. Numerical Reports (Performance Tracking)

These reports provide a detailed or high-level view of account performance:

• Monthly Detail Report:
  • Includes 30+ tabs analyzing every campaign, ad group, and keyword.
  • Offers in-depth insights into account performance.
• Monthly Report:
  • Provides an executive-level summary with 8-10 tabs.
  • Ideal for client presentations or internal performance reviews.
• Users can select the month for analysis.
• If the most recent month is chosen, the system will also forecast performance trends.

3. Change Analysis Reports (Performance Comparisons)

• Compares two different time periods to track improvements and declines.
• Identifies specific factors that impacted performance.
• Helps marketing teams pinpoint areas for intervention.

4. Google AdWords Audit Reports (Campaign Optimization)

• Evaluates 27 different parameters on a 0-100 scale.
• Highlights areas for optimization.
• Saves time by pinpointing key issues in campaign setups.

5. Customization Options

• Users can set an agency commission rate to include costs in the report.
• The "All Keywords and Ads" option allows users to:
  • Export all data (longer processing time).
  • Export only the top 50 ads and keywords (faster processing).

6. Finalizing and Downloading the Report

• Once settings are configured, click Download.
• The report will be generated and ready for use.