Understanding Goal Settings in Shirofune

Introduction

Goal settings in Shirofune work differently from traditional advertising platforms like Google Ads, Facebook, and TikTok. This feature helps businesses prioritize and optimize their advertising goals more effectively. This article explains how to set up and manage goal priorities in Shirofune.


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1. Goal Priorities in Shirofune

Shirofune allows users to define multiple goal priorities for optimization:

• Priority 1: The main goal Shirofune optimizes for and uses in reports.
• Priority 2: A fallback goal in case there’s not enough Priority 1 data.
• Priority 3: A reference metric that appears in reports but is not used for optimization.

Important Notes:

• If Revenue is set as Priority 1, you cannot set Transactions or Conversions as priorities.
• Shirofune's interface will adjust to either ROAS (Return on Ad Spend) or CPA (Cost Per Acquisition), depending on the selected Priority 1 goal.

2. Setting Up Goals in Shirofune

Selecting Goals from Different Platforms

• Users can select Meta (Facebook & Instagram), Google Ads, TikTok, and more.
• The system displays all available conversion goals from the selected platform.
• A search function allows users to find the specific goal they want to assign.

Third-Party Attribution Integration

• Shirofune supports third-party attribution platforms like:
  • Triple Whale
  • Google Analytics 4 (GA4)
  • Other tracking tools
• Data from these platforms can be imported into Shirofune and used for reporting and optimization.
• Example: A business using GA4 can compare GA4 revenue against their Priority 1 goal side by side.

3. Managing Multiple Goals and Budget Groups

• Users can assign different goals for specific budget groups.
• Example: A company running campaigns for both conversion-focused and brand-awareness goals can assign "Conversions" to one group and "Reach" to another.
• To do this:
  1. Click the plus (+) button.
  2. Select the budget group.
  3. Assign a different Priority 1 goal to that group.

4. Finalizing and Adjusting Goal Priorities

• Goals can be reordered by dragging them within the priority list.
• This allows businesses to quickly adjust their optimization strategy.
• Reports will automatically reflect the new priorities.