How to Use Advanced Goal Settings in Shirofune

Introduction

Shirofune’s Advanced Goal Settings feature allows users to create custom goal settings per Budget Group. This guide explains how to assign custom goals, optimize campaigns based on specific objectives, and report on the most relevant metrics.

1. Accessing Advanced Goal Settings

• In Goal Settings, users can see a list of available goal options.
• Click the plus (+) button to create a custom goal setting for a specific Budget Group.
• Select the Budget Group you want to assign a custom goal to.

2. Assigning Custom Goals

• Once a Budget Group is selected, a new goal setting screen appears.
• Custom goals can be chosen from third-party attribution tools like:
  • Triple Whale
  • First Click Pixel
  • New Customer Conversion Revenue
• Each Budget Group can have different goals based on what needs to be optimized.

3. How Goals Impact Campaign Optimization

• Once assigned, the custom goals will be used to optimize campaigns.
• In the Cockpit, each Budget Group will use its assigned goal for performance tracking.

4. Selecting Goals for Reporting

• Users can choose which goal they want to report on.
• Example: If focusing on Bottom of Funnel Meta performance, users can:
  1. Scroll down to find the Bottom of Funnel Meta section.
  2. Click the dropdown to select the desired goal.
  3. The performance data will update accordingly.

Conclusion

Shirofune’s Advanced Goal Settings feature provides flexibility in optimizing campaigns based on custom business objectives. By setting unique goals for different Budget Groups, advertisers can ensure their campaigns align with what matters most to their business.