How to Activate Automatic Bidding for Specific Budget Groups

Introduction

Automatic bidding is a powerful feature that allows advertisers to optimize their budgets more efficiently. However, instead of applying auto-bidding to an entire account, businesses may prefer to activate it for specific budget groups. This article walks you through the process step by step.

Steps to Activate Auto-Bidding for Specific Budget Groups

1. Understanding Auto-Bidding Activation

• By default, turning on automatic bidding activates it for the whole account.
• Clicking the auto-bidding button again deactivates it entirely.
• To control auto-bidding at the budget group level, manual configuration is needed.

2. Configuring Budget Groups

• Ensure auto-bidding is enabled at the account level.
• Navigate to the Edit Bid Setting Table and select "Edit."
• Remove any campaigns that are not enabled to simplify the process.
• Choose the specific Budget Group you want to work with (e.g., Group B).

3. Adjusting Auto-Bidding for Selected Budget Groups

• In the selected budget group, turn off campaigns that you don’t want to be optimized automatically.
• This prevents bid modifications for campaigns that do not need auto-bidding.
• Repeat the process for other budget groups that should remain unaffected.

4. Why Businesses Use This Approach

• Companies may prefer to gradually introduce auto-bidding instead of applying it across all campaigns.
• This allows them to test its effectiveness in controlled segments.
• Phasing in changes helps optimize performance without disrupting the entire ad strategy.

5. Finalizing Changes

• Once all necessary adjustments are made, click Save Changes to apply the settings.
• The changes will take effect, and auto-bidding will be active only for the selected budget groups.