How to Activate Automatic Bidding for Specific Budget Groups
Introduction
Automatic bidding is a powerful feature that allows advertisers to optimize their budgets more efficiently. However, instead of applying auto-bidding to an entire account, businesses may prefer to activate it for specific budget groups. This article walks you through the process step by step.
Steps to Activate Auto-Bidding for Specific Budget Groups
1. Understanding Auto-Bidding Activation
- By default, turning on automatic bidding activates it for the whole account.
- Clicking the auto-bidding button again deactivates it entirely.
- To control auto-bidding at the budget group level, manual configuration is needed.
2. Configuring Budget Groups
- Ensure auto-bidding is enabled at the account level.
- Navigate to the Edit Bid Setting Table and select "Edit."
- Remove any campaigns that are not enabled to simplify the process.
- Choose the specific Budget Group you want to work with (e.g., Group B).
3. Adjusting Auto-Bidding for Selected Budget Groups
- In the selected budget group, turn off campaigns that you don’t want to be optimized automatically.
- This prevents bid modifications for campaigns that do not need auto-bidding.
- Repeat the process for other budget groups that should remain unaffected.
4. Why Businesses Use This Approach
- Companies may prefer to gradually introduce auto-bidding instead of applying it across all campaigns.
- This allows them to test its effectiveness in controlled segments.
- Phasing in changes helps optimize performance without disrupting the entire ad strategy.
5. Finalizing Changes
- Once all necessary adjustments are made, click Save Changes to apply the settings.
- The changes will take effect, and auto-bidding will be active only for the selected budget groups.
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