How to Set Up a Custom Budget Period in Shirofune

Introduction

Sometimes, businesses need to adjust spending for a specific period instead of following a normal monthly budget. Shirofune allows users to create custom budget periods, enabling advertisers to increase or decrease spend for specific timeframes. This guide walks you through the process step by step.

1. Setting Up a Custom Budget Period

• Go to Budget Settings in Shirofune.
• Click the plus (+) button next to Normal Setup.
• Select "Set Up Budget for a Custom Period" to create a temporary budget adjustment for specific months or days.

2. Defining the Custom Period

• Choose the date range for the budget change.
• Example: If you need a different budget allocation from April 9th to April 17th, set this as your custom period.
• Apply the custom period to all budget groups or only specific ones.

3. Adjusting Budget and Bids

• Customize budget allocations and bid strategies for the custom period.
• Example:
  • Change $7,500 to $5,000.
  • Adjust minimum ROAS (Return on Ad Spend) from 100% to 70%.
• Once changes are made, click Complete Setup.

4. Creating Additional Budget Groups for the Month

Since normal budgets and custom periods cannot run simultaneously, you must create separate budget groups for different timeframes:

• First Budget Group: April 1st–8th (before the custom period).
• Second Budget Group: April 9th–17th (custom period).
• Third Budget Group: April 18th–30th (after the custom period).

5. Finalizing the Custom Budget Setup

• After setting up the budget groups, remove campaigns that are not included in the custom period.
• Ensure that every campaign is assigned to a budget period—whether for the whole month or specific date brackets.
• Click Save Changes to finalize.

6. Managing and Editing Custom Budgets

• If you need to undo or adjust the setup, you can delete the custom budget groups and revert to a normal monthly budget.
• Keep in mind: Every campaign must be assigned to a custom period to avoid conflicts.

Conclusion

Setting up a custom budget period in Shirofune allows advertisers to manage seasonal promotions, budget fluctuations, and strategic ad spend adjustments. While the process is advanced, it provides full control over campaign budgets.