Understanding the Cockpit in Shirofune

Introduction

The Cockpit in Shirofune is a central dashboard that provides insights into advertising performance. This guide explains how to navigate the cockpit, analyze data, and utilize key features like Budget Groups and Monitoring Groups for better campaign management.

https://www.youtube.com/watch?v=bQSMx7IUNK0

1. Selecting the Date Range and Viewing Performance

• Users can set a date range to analyze advertising performance.
• The total business performance is displayed at the top of the dashboard.
• Clicking different buttons allows users to view performance by:
  • Campaign
  • Creative
  • Keyword
  • Ad Group
  • Ad Set

2. Customizing the Performance Graph

• Users can modify graph components by clicking on the graph settings button.
• The graph helps identify high-performing and low-performing campaigns over the past few days.
• This enables teams to make strategic adjustments based on real-time data.

3. Budget Groups and Performance Analysis

• Each Budget Group has its own table for in-depth analysis.
• Users can examine performance at different levels, including:
  • Ad Set Performance
  • Creative Performance

4. Monitoring Groups: A New Way to View Data

• The Monitoring Group feature allows campaigns to be grouped for reporting purposes, rather than optimization purposes.
• Unlike Budget Groups, Monitoring Groups provide alternative ways to view campaign data.
• Users can access Monitoring Groups by scrolling to the bottom of the cockpit and clicking the Monitoring Group section.
• The total business performance remains unchanged, but data is reorganized for better insights.