Should You Add a New Campaign to an Existing Budget Group or a Testing Budget Group in Shirofune?

Introduction

A common question advertisers ask is:
When creating a new campaign, should it be added to an existing budget group or placed in a testing budget group?
The answer depends on your strategy and business goals.

1. Adding a New Campaign to an Existing Budget Group

• If a new campaign is added to an active budget group, it may start slowly.
• If the campaign performs well, it could eventually receive more budget allocation over time.
• This strategy is best for campaigns with proven potential that don’t require significant testing.

2. Using a Testing Budget Group

• Some advertisers prefer to create a separate testing budget group with:
  • A lower target ROAS (Return on Ad Spend).
  • A higher cost-per-conversion target for experimental campaigns.
• This approach allows new campaigns to deliver and optimize separately without affecting high-performing campaigns.

3. How to Set Up a Testing Budget Group in Shirofune

• Go to Budget Settings.
• Create a new budget group (e.g., name it "Testing").
• Assign a specific budget and define target ROAS or cost per conversion.
• Place new campaigns into the testing budget group.

4. Moving a Campaign from Testing to an Active Budget Group

• Once a campaign has matured and is performing well, move it to a permanent budget group.
• Shirofune uses data signals to determine if a campaign has the potential for increased budget allocation.

Conclusion

Whether to place a new campaign in an existing budget group or a testing budget group depends on:

1. Your risk tolerance – Testing provides controlled results.
2. Your optimization goals – Existing budget groups prioritize performance.
3. How much time you want to allow for testing before scaling a campaign.