How to Use the MCC View in Shirofune

Introduction

The MCC (Manager Account) View in Shirofune allows users to analyze multiple accounts efficiently. This guide explains how to navigate the MCC view, filter account data, and isolate specific accounts for deeper analysis.

1. Accessing and Navigating the MCC View

• The MCC View provides a summary of all linked accounts.
• Users can toggle between revenue and conversion metrics by clicking on Total Delivered.
• This allows for a high-level overview of account performance.

2. Isolating a Specific Account

• To focus on a single account, use the Search function:
  1. Click on the Search Bar.
  2. Type a partial or full account name.
  3. The selected account will be filtered for detailed analysis.

3. Segmenting Account Performance

• Once an account is selected, users can analyze performance data without interference from other accounts.
• If the client has no budget groups set up, they will be operating on a business total budget.
• Users can view all relevant metrics and make data-driven decisions accordingly.

4. Switching Between Accounts

• After reviewing an account, users can remove the search filter to return to the MCC overview.
• They can then search for another account and repeat the analysis process.
• Example:
  • Searching for "Altus" isolates the Altus account, breaking down its performance metrics.
  • Users can then decide on budget updates or other adjustments.

Conclusion

The MCC View in Shirofune makes it easy to analyze multiple accounts, isolate performance data, and make strategic optimizations. By using the search and filter functions, users can efficiently navigate between different accounts and focus on what matters most.