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  2. Automatic bidding function

Automatic bidding function

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  • The conversion index that I want to optimize / report output is different for each campaign. Is it possible to set the optimization index individually for each campaign?
  • When I try to lower the set budget, I get the error "The budget group's set budget is too low for the delivery progress of the campaign you are trying to set". What should I do?
  • What happens if a "shared budget" is set on the media side?
  • The automation of bidding / budget management by Shirofune has started, but it seems that the daily budget set on the advertising medium management screen is set higher. Why?
  • Is it possible to check the automatic adjustment history of the automatic bidding / budget management function?
  • Is it possible to batch update / change the budget?
  • Is it possible to use the same as a normal project for projects that are suspended on Saturdays and Sundays (holidays) or have an increase or decrease in delivery?
  • If I use Shirofune to automate projects that are operated by manual bidding such as extended CPC, will the bid adjustment ratio such as device / gender / age / area be adjusted automatically?
  • Is it possible to set the maximum cost per click (maximum CPC)?
  • What is the status of "No budget cuts" for Facebook ads?
  • Are there any campaigns that are not subject to adjustment for Shirofune's budget management / automatic bidding feature?
  • The bid unit price setting is displayed as "below the first page". Is this okay?
  • Is it possible to perform budget management / bid optimization by specifying an arbitrary period or date? Also, can I set multiple different periods for each campaign?
  • What happens to the daily budget (campaign maximum budget) setting for each advertising medium when Shirofune's automatic bidding starts?
  • What happens to Shirofune's behavior when I'm setting up automatic bids (bid strategies) for media ("Maximize conversions", "Target bids")? Also, please tell us about other bidding strategies.
  • When should I use "strong" and "weak" in the bid strength settings?
  • Is it possible to set a budget for the next month (next month) in advance?
  • Is it possible to target only specific campaigns for budget management / bidding? / Is it possible to manage only some campaigns manually?
  • I am worried that automatic bidding will start without permission, but at what timing will automatic bidding start?
  • Is it possible to set a target acquisition unit price (target CPA) or target ROAS for Shirofune itself?
  • I manage multiple accounts, but I would like to bundle them together to optimize bids. Is this possible?
  • Is it possible to have search and display campaigns within the same account and want to budget for each?
  • In what units can the budget be set other than the entire promotion?
  • I have a media account. Is it possible to use it in combination with manual operation?
  • How many accounts can I bid automatically per month? Is there a minimum number of conversions or clicks required for automatic bidding to work?
  • The landing forecast is over 100% or below 80%. How is the landing forecast calculated? Also, will it not be exceeded or left over in the end?
  • Is the utilization rate of the set budget exceeding 100% (exceeding the budget)?
  • What is the average budget utilization rate?
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