If media auto-bidding (bidding strategy) settings are in place, how does Shirofune behave?

For "Maximize Conversions (Value)" and "Target CPA (ROAS)" set on each advertising platform, the platform's automatic bidding settings are utilized as is. In this case, while using the platform's automatic bidding, Shirofune adjusts the campaign daily budget and target cost to maximize results within the budget you set in Shirofune.

Also, when "Target CPA (ROAS)" is set, if the delivery pace is fast compared to the Shirofune set budget, the target cost is lowered, and if it is slow, the target cost is increased.
(However, the frequency and degree will be moderate according to the platform's recommendations)

The response to other bidding strategies is as follows.

・"Manual CPC"
　→The platform's bidding strategy is applied as is, and Shirofune automatically optimizes the bid prices for individual keywords and user lists, as well as the bid adjustment ratios for each device daily.

・"Maximize Clicks"

　→The platform's bidding strategy is applied as is, and only the daily budget is adjusted by Shirofune.

　　(However, if it is a search campaign and conversions are occurring, it switches to manual CPC,

　　　and Shirofune automatically optimizes the bid prices for individual keywords and the bid adjustment ratios for each device to aim for improved effectiveness)

・"Target Impression Share/Top of Page"
　→The platform's bidding strategy is applied as is, and only the daily budget is adjusted by Shirofune.

※The same response applies when a portfolio bidding strategy is set.