What are the "ON (strengthened)" and "ON (weakened)" options in Auto-Bidding/Budgeting, and when should I use them?

We envision using the "stronger" and "weaker" settings in cases such as the following:

Example use cases

• When a campaign appears worse (better) in terms of conversion cost, but actually has a higher (lower) final conversion rate
• When there are circumstances where you want to focus more (less) on a specific campaign than usual this month, regardless of conversion cost

How it works

By setting the bid to "stronger (weaker)," the relevant campaign is evaluated more highly (lowly), and the bid is strengthened (weakened). As a result, the spending on the relevant campaign will increase (decrease) compared to before the setting.

Note

This setting is a function that relatively strengthens (weakens) bids by considering a specific campaign to perform better (worse) than other campaigns. Therefore, even if you set all campaigns to "stronger," the overall delivery pace will not increase, as all are considered "stronger" (performing better than other campaigns), resulting in no change in behavior compared to before the setting.