The delivery pace/progress is slow compared to the budget set in Shirofune. Will it improve from now on?

If the delivery pace/progress is slow compared to the set budget, the daily budget and bid amount will be automatically adjusted to speed up the delivery pace, so generally, you can expect it to increase by monitoring the situation.

However, there is a possibility that the delivery pace/progress cannot be accelerated even if the daily budget or bid amount is adjusted, such as when the search volume for keywords is too low compared to the set budget.

If it is clearly possible to determine that state, the operation status on Shirofune will switch to "Budget Unreachable," so if "Budget Unreachable" appears or the delivery pace is not increasing, please consider expanding keywords or targeting.

Also, if the bidding strategy is set to target conversion cost, there is a higher possibility of budget surplus compared to using other bidding strategies, as the target cost will gradually increase. If you prioritize the delivery pace, please consider changing the bidding strategy to maximize conversions or similar options.