Feature Enhancement: Adjusting the Strength of Display Ad Delivery Based on Performance for Each Website

Since display ads are delivered to various websites,

there will inevitably be differences in how well they match the products being advertised,

but Shirofune analyzes the performance differences for each website and adjusts the delivery strength for each site accordingly,

allowing for more efficient results.

[Changes] Users can specify the delivery strength for each website that Shirofune's algorithm determines needs adjustment based on the performance of each website.
In line with this, Shirofune automatically optimizes by increasing the number of acquisitions from sites with good acquisition costs and cutting costs from sites with poor costs.

[Target] Google Display Network (GDN)

[How to Set] For users who are determined to need confirmation of strength settings, a strength setting card will be displayed in "Improvement Opportunities".
By clicking the card and then clicking "Start Improvement", the product name to be advertised and the domain of the target site will be displayed, and the setting is completed simply by clicking to make a strength judgment.