Shirofune Support
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Recent activity by Shirofune Support-
What happens to the daily budget settings (campaign budget limits) for each advertising medium when Shirofune's automated bidding starts?
In Shirofune's automated bidding, the daily budget for each campaign (campaign budget cap) is automatically adjusted to match the budget set in Shirofune. Therefore, there is no need to make any ch...
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If media auto-bidding (bidding strategy) settings are in place, how does Shirofune behave?
For "Maximize Conversions (Value)" and "Target CPA (ROAS)" set on each advertising platform, the platform's automatic bidding settings are utilized as is. In this case, while using the platform's a...
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What are the "ON (strengthened)" and "ON (weakened)" options in Auto-Bidding/Budgeting, and when should I use them?
We envision using the "stronger" and "weaker" settings in cases such as the following:Example use casesWhen a campaign appears worse (better) in terms of conversion cost, but actually has a higher ...
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Is it possible to set the budget for the following month in advance?
Yes, it is possible. In Shirofune, you can set a budget for any month or period in advance. By pressing the "+" button next to "Normal Settings" in "Budget Settings," you can set a budget for any m...
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The number of conversions and the amount used in the ad media management screen are different, and in Shirofune, the number of conversions becomes 0 (zero).
① When the numerical discrepancy is slightThe numbers on each advertising platform management screen are updated in real-time or every few hours, but Shirofune retrieves the numbers only once fro...
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Is it possible to set margins and fees when creating a report?
Yes, it is possible. By navigating to "Cockpit" → "Report Download" and clicking "Show Other Settings," you can configure the fees. Additionally, from "Set by Platform," you can configure setting...
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Is it possible to manage budgets and bids for specific campaigns only? / Is it possible to manage only some campaigns manually?
Yes, it is possible. There are two types of settings available, so please use them according to your purpose.------------------------------------------① If you want to manage budgets/bid adjustment...
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Points and Considerations for Budget Setting
When setting the monthly budget in Shirofune, please enter the total budget from the 1st to the end of the month. If there is already an amount spent this month, even if it is partway through the m...
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I'm worried about automatic bidding starting on its own, so at what point does automatic bidding begin?
Automatic bidding will start the day after the promotion registration is completed. Even after completing the promotion registration, if you disconnect the "platform account" on the Cockpit > Sum...
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Is it possible to set a target acquisition cost (target CPA) or target ROAS in Shirofune itself? / What happens if you set a maximum acquisition cost or minimum ROAS?
In Shirofune, when editing the budget from "Budget Settings," it is possible to set the maximum acquisition cost and minimum ROAS. The metric that is subject to performance evaluation is the one se...