What are dynamic search ads?

Dynamic search ads are search ads that automatically deliver ads when keywords related to the pages included in the specified URL are searched.

By specifying a URL, the search engine automatically reads the information within the specified URL, allowing ads to be automatically delivered when users search for keywords highly relevant to that page.

Using dynamic search ads can complement search ads that specify keywords, allowing for clicks and conversions from a wider range of keywords.

For more details, please refer to the links below.

＜Google Ads Help＞

About Dynamic Search Ads

＜Yahoo! Ads Help＞

Benefits and Mechanism of Dynamic Search Ads