Is it possible to integrate with Google Analytics goals and e-commerce conversion settings? / Are UTM parameters set automatically?

Yes, it is possible to integrate.

By integrating Shirofune with Google Analytics, you can automatically add advertising effect measurement parameters (utm codes) for each keyword and ad, and automatically obtain non-duplicated conversion data between each advertising platform from Google Analytics.

This allows for more accurate measurement data to visualize cost-effectiveness and enable automatic optimization.

As for the integration method, after registering the promotion, if an improvement card saying "Integrate Google Analytics to improve based on more accurate results" appears in the improvement opportunities section, click the card and then click the "Start Improvement" button.
(If you check in the morning and the improvement opportunities for the day have not yet appeared, please press the edit button for "Integrated Advertising Effect Measurement Tool" from "Promotion Settings." However, if it is the day of promotion registration and the acquisition of various data from the platform account is not yet complete, the integration section will not be displayed.)

On the screen that transitions, enter the Google Analytics property ID and click the "Integrate" button to complete the integration settings.

Regarding utm parameters, they will be handled as follows:

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■ If you have not added any utm parameters yourself at the time of integration
　・Shirofune will automatically add utm parameters, so you do not need to manage them yourself.
　・On Shirofune, special utm parameters that measure effectiveness at the unit of keywords and ads, even on Yahoo, will be added.

■ If you have already added utm parameters yourself at the time of integration
　・Based on the utm parameters you added, the delivery results of the ads and the results in Google Analytics will be automatically linked and utilized for reporting and bid optimization.
　・Shirofune does not set utm parameters, so you can freely set the parameters yourself.

※ If you have already added parameters but want to entrust the addition and management of parameters to Shirofune, you will need to delete all the parameters you have added.
(If you have already integrated Shirofune with Google Analytics, you will need to delete the integrated Google Analytics account in "Promotion Settings" and re-integrate from the improvement opportunities the next day.)

※ If the URL contains an anchor link (#), parameters cannot be added.
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