What are display ad audiences and content?

In the display advertising creation feature, you can select the target users to whom you want to deliver ads,

Shirofune allows you to segment target users in three ways.

#1: Segmentation using audience data (interests and site visits)

In the case of broad targeting (interests)
→ Segment based on users' interests and concerns

　 For example, deliver ads to people interested in sports, politics, or economics

In the case of retargeting (site visits)
→ Segment users who have visited specific pages on your site

　 For example, deliver ads to people who have visited the application form

#2: Segmentation using content data

→ Segment based on the content of the websites users are viewing

　 For example, deliver ads to users viewing sports news or travel blog sites

#3: Segmentation using attribute (age and gender) data

→ Segment based on users' age and gender

By setting targets using each of these methods in Shirofune,

ads will be delivered to the segmented target users.

Additionally, when setting up, you will enter keywords for each segment, similar to search ads.

Based on the keyword information you enter, Shirofune's algorithm will automatically select

targeting that is expected to have high advertising effectiveness and use it for ad delivery.

Example) Audience segment: Want to deliver ads to soccer enthusiasts

Keywords to set: soccer, watching soccer, sports, World Cup, etc.

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