What is our company's differentiation phrase?

When creating ads from Shirofune, usually two patterns of ads are created for one keyword. By always displaying two or more ads, it is expected to have a greater effect on increasing the click-through rate of the ads. Let me explain the two patterns that are actually created.

The first pattern is where the title is automatically generated for each keyword. It combines a "differentiation phrase" that represents the strengths of your service with the "keyword group name" of the "keywords to actually advertise" selected on the next page, taking into account the character count that becomes the listing draft regulation.

Please refer to the example below.

Example) In the case of English conversation

① Keywords to be advertised:

Keyword group name: English conversation class

English conversation class, English conversation school, English class, online English conversation

② Differentiation phrase: Popular in reviews

③ Automatically generated title:

Popular in reviews / English conversation class

e.t.c

* Keyword setting screen for ad creation: The keyword group name is referenced

Creating drafts that include the keywords users search for in the title is the most important point in creating listing ads, so we automatically generate and publish the optimal draft for each keyword.

In the Shirofune ad creation screen, multiple keywords are regularly switched and displayed as examples, so please refer to the combination with the keywords while entering the differentiation phrase.

The second pattern is where you specify the entire main title to create it. Unlike the automatically generated pattern, the specified content is published as is as an ad. Please enter the catchphrase you want to appeal the most in the main title, referring to the first view of the linked page, etc.