What is the first search term (main)?

In the keyword setting and editing screen for ad creation, the most important column is "Search Word 1st Word (Main)."

The keywords entered in "Search Word 1st Word (Main)" will display the ad with the keyword itself.

Therefore, for keywords that are not directly related to the registered product, it is recommended to enter them as the 2nd or 3rd word instead of the 1st word.

Example: As suggested in Search Word 2nd Word (Sub) or Search Word 3rd Word (General/Area), such as price or popularity)

Additionally, the generated keywords are

① Centered around "Search Word 1st Word (Main),"

② "Search Word 1st Word (Main)" × "Search Word 2nd Word (Sub)"

③ "Search Word 1st Word (Main)" × "Search Word 3rd Word (General/Area)"

④ "Search Word 1st Word (Main)" × "Search Word 2nd Word (Sub)" × "Search Word 3rd Word (General/Area)"

These combinations are automatically generated to find the optimal combination while observing the effect.

Also, please note that the keyword group name of "Search Word 1st Word (Main)" is used in the ad.