Is it possible to set exclusion keywords?

In Shirofune, it is possible to set two types of negative keywords.

① Exclude keywords with poor performance based on delivery results

② Exclude any desired keywords

Both ① and ② can be set and edited from the Improvement Opportunities > Negative Keywords Improvement Card.

Additionally, it can also be set and edited from [Details Confirmation/Edit] of each product on the ad edit page.

Once you create an ad from Shirofune and the submission is complete, a negative keywords improvement card will be displayed on the cockpit screen. If there are any keywords that are not allowed to be displayed, regardless of delivery results, you can add or edit them from the improvement card's negative keywords.

After the start of delivery, as results accumulate, improvement cards recommending the exclusion of poorly performing keywords will be proposed, allowing you to use those cards to add or edit as well.

Once an improvement card has been executed, you can transition the screen to Improvement Opportunities "List" > Executed, where executed cards are displayed as a history, allowing you to select the negative keywords improvement card and edit it at any time.

※ If negative keywords improvement cards are not proposed, please refer to the related information.

【Related Information】

• Improvement cards are not being proposed.