What do "all web conversions" and "all revenues" mean?

"All WEB conversion" refers to the total number of conversions for all conversion points (request for materials, inquiries, purchases, etc.) set on each advertising medium management screen.

In addition, "total revenue" is the sum of "conversion values".

* Regarding the numerical value of "All conversions" (total number of conversions including conversion points that are set not to be included in the conversion column) on the advertisement medium management screen, there is a problem with the media API specifications in Shirofune at present. Please note that it is not subject to acquisition / display.