Is it possible to link with conversion settings such as Google Analytics goals and e-commerce? Is the / utm parameter set automatically?

Yes, we can cooperate.

By linking Shirofune and Google Analytics, you can automatically add keywords and ad effectiveness measurement parameters (utm code) for each ad, and automatically acquire conversion data without duplication between each ad medium from Google Analytics. Will be possible.

This enables cost-effectiveness visualization and automatic optimization based on more accurate measurement data.

As for the cooperation method, after registering the promotion, if the improvement card "Let's improve based on more accurate results by linking Google Analytics" is displayed in the improvement chance column, click the card and "Start improvement" Click the "" button.

On the transition screen, enter the property ID of Google Analytics and click the "Link" button to complete the link setting.

* Please note that Google Analytics 4 is not supported.

In addition, the utm parameter will be supported as follows.

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■ When the utm parameter is not given by yourself at the time of cooperation
・ Shirofune automatically adds utm parameters, so you do not need to manage them yourself.
-On Shirofune, Yahoo also gives a special utm parameter that measures the effect in units such as keywords and advertisements.

■ If you have already assigned the utm parameter by yourself at the time of cooperation
-Based on the utm parameter given by yourself, the delivery result of the advertisement and the result of Google Analytics are automatically linked and used for reporting and bid optimization.
・ Shirofune does not set the utm parameter, so you can set the parameter yourself.

* Although parameters have already been assigned, if you want to entrust the assignment and management of parameters to Shirofune, you need to delete all the parameters that have already been assigned.
(If you have already linked Shirofune and Google Analytics, you need to delete the linked Google Analytics account in "Promotion Settings" and start linking again the next day from the improvement opportunity.)

* If the URL contains an anchor link (#), parameters cannot be added.
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