What is the audience and content of display advertising?

In the advertisement creation function of the display advertisement, you can select the target user to deliver,

Shirofune allows you to segment your target users from three perspectives.

# 1: Segment by utilizing audience data (interests / site visits)

In the case of broad targeting (interest)
→ Segment by user's interests and interests

For example, advertisement distribution to "people" who like sports, are interested in politics and economy, etc.

For retargeting (site visit)
→ Segment users who visit a specific page of your site

For example, delivering ads to people who have visited the application form

# 2: Segment by utilizing content data

→ Segment using the content of the website that the user is browsing as a starting point

For example, ads are delivered to'faces' such as users watching sports news and users watching travel blog sites.

# 3: Segment by attribute (age / gender) data utilization

→ Segment by using the age and gender of the user as a starting point

In Shirofune, by setting the target from each cut,

We will deliver ads only to the segmented target users.

Also, when you actually set it, you will be asked to enter keywords in each segment as well as search ads.

Based on the keyword information you entered, you can expect high advertising effectiveness with Shirofune's algorithm.

Shirofune will automatically select the targeting and utilize it for ad delivery.

Example) Audience segment: I want to deliver advertisements to people who like soccer

Keywords to set: soccer, watching soccer, sports, World Cup, etc.

【Related information】