What is the first search word (main)?

The most important column on the keyword setting / editing screen for creating an ad is "Search word 1st word (main)".

"Search word 1st word (main)" The keyword entered here will display the advertisement by the entered keyword itself. Therefore, for keywords that are not directly related to the registered product (eg, price, popularity, etc. as proposed for the second search word (sub) and the third search word (general / area)). , It is recommended to enter the 2nd and 3rd words instead of the 1st word.

In addition, the generated keywords are (1) "Search word 1st word (main)", (1) "Search word 1st word (main)" x (2) "Search word 2nd word (sub)", (1) "Search word 1" Word (main) "x ③" Search word 3rd word (general / area) ", ①" Search word 1st word (main) "x ②" Search word 2nd word (sub) "x ③" Search word 3 With combinations such as "word (general / area)", the optimum combination is automatically generated while observing the effect.

Also, please note that the keyword group name of "Search word 1st word (main)" is also used in the advertisement.