Regarding the "strong" and "weak" settings, it is assumed that they will be used in the following cases, for example.
This setting is a function that considers a specific campaign to be better (bad) than other campaigns and strengthens (weakens) bids relatively more than others. Therefore, for example, even if all campaigns are made "strong", the overall distribution pace will not be accelerated, and all will be "strong" (considered to be better than other campaigns). , The behavior is virtually the same as before the setting.
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・ If you look at the conversion unit price, it is worse (good) than others, but in fact, if there is a campaign with a high (low) final contract rate
・ If you want to send more (do not want to) to a specific campaign this month regardless of the conversion unit price
→ By setting the bid setting to "stronger (weaker)", the corresponding campaign will be evaluated higher (lower) and the bid will be stronger (weaker). As a result, the usage amount of the corresponding campaign will increase (decrease) compared to before the setting.
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