The number of conversions is 0 (zero) in Shirofune, which is different from the numerical value such as the number of conversions on the advertisement medium management screen.

(1) When the difference between the numerical values is small

The numerical value of each advertising medium management screen is updated in real time or every few hours, but since Shirofune acquires the numerical value up to the previous day only once at night or in the morning of the day, there may be a time lag.

The conversion number is updated from time to time according to the validity period of the cookie, so if the deviation is small, it is probably due to a time lag rather than an error.

Also, regarding Facebook, it has been confirmed that the numerical value on the media management screen and the numerical value acquired by the API are slightly different, and when I checked with Facebook, the following response was obtained, so how to solve it The situation is such that there is no such thing.

広告マネージャで提供している機能の結果と、APIを経由して確認できるデータは、常に同じとは限りません。というのも、プラットフォームで実現できることと、APIで対応していることが常に等しいわけではないからです。これはシステムが内部で異なる働きをしており、より多くの要素が絡むことで、全く同じデータにはならない可能性があるというのが理由です。機能の同等性を実現するべく取り組みを進めておりますが、現在のところは、この同等性を保証することはできません。これは仕様になります。

(2) When the difference between the numerical values is large

・ If there is a period when Shirofune is disconnected / linked, the actual results for that period will not be acquired, so if there is a possibility of creating a report later, please continue connecting / linking. We recommend.

・ If the number of conversions you are checking is a specific conversion point number such as "Purchase" or "Inquiry", it may be caused by a difference from the points set in "Conversion Settings" of Shirofune. .. Please try to review the conversion points displayed in "Conversion Settings".

・ If the target of the divergence is a sheet with many display targets such as the numerical value by keyword, the numerical value by advertisement, and the numerical value by delivery destination of the DL report, it is narrowed down to the top 50 by default, so it is an option at the time of DL. First of all, I would like you to try the "output all" setting.

-If the number of specific conversion indicators is 0 in Shirofune even though the number is counted on the ad media management screen, the "Include in conversion" item on the ad media management screen is OFF. There is a possibility.

In Shirofune, the acquisition of conversion data for which the "Include in conversion" item is not enabled is currently not possible due to a problem with the specifications of the media API.


③ Other cases

If the above does not apply, we apologize for the inconvenience, but we would appreciate it if you could contact us by attaching the advertising medium management screen, Shirofune screen, or screenshots of the report.