Excuse me, but Shirofune itself does not have a place to set a target acquisition unit price.
However, it is possible to set the target CPA and target ROAS in the automatic bidding strategy on the advertising medium side, and then perform budget management / operation adjustment with Shirofune.
While placing the utmost importance on the CPA and ROAS figures, for projects that have a budget as a guide, the following operations are performed so that the operations are based on the acquired unit price (CPA). increase.
- Set the same budget as last month (example: 1 million yen)
- Check the results in the middle of the month
- If the acquisition unit price (CPA) is lower than the standard value (if the effect is good) → Budget up to 1.1 million yen etc.
If the acquisition unit price (CPA) is higher than the standard value (if the effect is bad) → Budget down to 900,000 yen etc.
* Basically, if you lower the budget, the unit price (CPA) will decrease, and if you raise the budget, the number of cases will decrease. / Acquisition unit price (CPA) It becomes an image of the structure that goes up.